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By: Al Mendoza
September 1988
Even before the finals of the ongoing PBA All-Filipino series began last Tuesday, record sales at the gates had already been established in the semifinals.
"This is unbelievable but the records show the PBA has already broken all existing marks in gate receipts," said lawyer Ben Ilagan of the Games and Amusements Board.
The old record for the best gate receipts in the All-Filipino was recorded in 1984. Crispa was still the league's hottest team and, in the first All-Filipino finals that year, the Redmanizers - under coach Narciso Bernardo then - crushed Gilbey's Gin, four games to one. That series gained P4.2 million at the gates.
When Atty. Ilagan noted the record-breaking sales, the figures showed gate receipts had already reached a staggering P4.8 million! And we were not yet in the finals then.
The championship playoffs will have its second playing day tonight and already, the PBA's cash registers had been ringing continuously in an inexorable march to establish all-time highs in gate attendance that would definitely hard to surpass - if not equal - for many, many years to come.
What are the factors that led to such phenomenon? why the gate-busting records? "Because the league remains truly and sincerely a public entertainment program," said PBA commissioner Rudy Salud. "People come because they believe in the league. People come because the league has credibility."
Commissioner Salud added there is no substitute for public relations "than being honest with the people by giving them only the best games all the time because only in giving them the best can we truly say we always work for the best interest of the public."
The good breaks had been coming Salud's way, too, For, what could be a more ideal finals match-up than seeing Purefoods and Anejo clash for the All-Filipino title? - If at all, the ongoing playoffs between Purefoods and Anejo is a dream come true - the dream of every dreamer who knows his basketball from A to Z.
September 1988
Even before the finals of the ongoing PBA All-Filipino series began last Tuesday, record sales at the gates had already been established in the semifinals.
"This is unbelievable but the records show the PBA has already broken all existing marks in gate receipts," said lawyer Ben Ilagan of the Games and Amusements Board.
The old record for the best gate receipts in the All-Filipino was recorded in 1984. Crispa was still the league's hottest team and, in the first All-Filipino finals that year, the Redmanizers - under coach Narciso Bernardo then - crushed Gilbey's Gin, four games to one. That series gained P4.2 million at the gates.
When Atty. Ilagan noted the record-breaking sales, the figures showed gate receipts had already reached a staggering P4.8 million! And we were not yet in the finals then.
The championship playoffs will have its second playing day tonight and already, the PBA's cash registers had been ringing continuously in an inexorable march to establish all-time highs in gate attendance that would definitely hard to surpass - if not equal - for many, many years to come.
What are the factors that led to such phenomenon? why the gate-busting records? "Because the league remains truly and sincerely a public entertainment program," said PBA commissioner Rudy Salud. "People come because they believe in the league. People come because the league has credibility."
Commissioner Salud added there is no substitute for public relations "than being honest with the people by giving them only the best games all the time because only in giving them the best can we truly say we always work for the best interest of the public."
The good breaks had been coming Salud's way, too, For, what could be a more ideal finals match-up than seeing Purefoods and Anejo clash for the All-Filipino title? - If at all, the ongoing playoffs between Purefoods and Anejo is a dream come true - the dream of every dreamer who knows his basketball from A to Z.
